Underlying the hot surge in interest in user experience would be the realization that customers have increasing power over the fate of data technology. Taken literally, user experience concerns the subjective first-person feeling (hence “experience”) arising when technology is getting used for something (hence “user”). That is the translation we assume within the remainder of this article.
We claim that the failure to supply a competent scientific body of information about UX is partly because of falsely treating it as a brand new topic, as though nothing has ever been said about it before. Even though it is wrong to assert that UX was entirely unaware of psychology, treating UX as though it was something truly novel is among the biggest impediments to scientific progress on this field, and it’s manifest within the loss of reliable methods and actionable theories. We have to reformulate our understanding of UX in some way that connects it to areas of analysis that care for human experience.