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IBC: Adobe acquires Iridas technology

13 Sep
Back to Daily News IBC: Adobe acquires Iridas technology
September 9, 2011 AMSTERDAM — On the IBC show in Amsterdam, San Jose, CA-based Adobe Systems (www.adobe.com) announced the purchase of certain assets from Iridas, a provider of tools for digital color grading and enhancement of professional film and video content. With the addition of Iridas technology, Adobe’s Creative Suite Production Premium and artistic Suite Master Collection will gain a comprehensive set of tools so that it will allow video editors to control color and lightweight for any form of content.

“The integration of Iridas’s leading color grading technology helps us continue to deliver top quality tools and redefines how professionals within the movie and video industry view, manipulate, enhance and bring their digital creations from script to screen,” says Adobe VP/GM Jim Guerard. 

The acquired technology includes Iridas’s SpeedGrade toolset for Stereo 3D, RAW processing, color grading and finishing. Iridas’s non-destructive tools for primary and secondary color correction are optimized for multi-core CPU and GPU performance, and work well with Adobe Premiere Pro and Adobe’s Mercury Playback Engine software.

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[Source: Video – Film]

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Posted by on September 13, 2011 in Magazine

 

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